SEO, Advertising & Technical Capabilities
Eight connected services designed to help businesses in Canada & the US earn search visibility, capture high-intent buyers, and convert traffic into enquiries.
What We Do & What You Receive
Every engagement focuses on clear deliverables, transparent reporting, and sensible measurement.
SEO & Search Visibility
Technical audits, on-page optimization and keyword targeting to help your business rank for commercial searches in Canada & the US.
What You Get:
- Technical SEO audit and crawl error remediation
- Keyword research and search intent mapping
- On-page meta tags, headings and content optimization
- Site architecture and internal link structuring
Local SEO & Google Maps
Google Business Profile optimization and geographic search targeting to win enquiries in the specific cities and regions you serve.
What You Get:
- Google Business Profile setup and category optimization
- Regional citation consistency and directory listings
- Service-area landing page structuring
- Customer review generation process guidance
Web Design & Development
Fast, accessible, conversion-focused websites engineered on modern frameworks to turn search visitors into business enquiries.
What You Get:
- Custom responsive interface design tailored to your brand
- Clean frontend engineering using Next.js or modern CMS
- Accessibility (WCAG 2.1 AA) and mobile performance optimization
- Lead generation contact forms and tracking integration
Custom Software Development
Bespoke web applications, internal operational tools and API integrations designed to automate workflows and support growth.
What You Get:
- Technical requirements scoping and architecture specification
- Custom database and backend API service development
- Responsive web application dashboards and customer portals
- Third-party CRM, ERP, and payment gateway integrations
Structured around verified commercial intent, tailored tracking, and measurable business outcomes.
Google Ads / Paid Search
Search and display campaigns structured around commercial intent, high-converting landing pages and transparent return on spend.
What You Get:
- Campaign strategy and commercial keyword selection
- Ad copywriting and responsive search ad structuring
- Negative keyword lists to eliminate wasted budget
- Conversion tracking setup in Google Ads and GA4
Structured around verified commercial intent, tailored tracking, and measurable business outcomes.
Meta Ads (Facebook & Instagram)
Targeted visual campaigns across Facebook and Instagram to build brand awareness, generate qualified leads and retarget visitors.
What You Get:
- Audience persona definition and custom audience creation
- Meta Pixel and Conversions API (CAPI) implementation
- Creative asset guidelines and ad copy development
- Funnel structure: prospecting, engagement, and retargeting
Structured around verified commercial intent, tailored tracking, and measurable business outcomes.
E-commerce Growth
Online store optimization, product SEO and shopping campaigns that increase product discoverability and checkout conversion rates.
What You Get:
- E-commerce store user journey and checkout flow review
- Product category and collection SEO optimization
- Google Shopping / Merchant Center feed structuring
- Abandoned checkout and customer retention strategy guidance
Structured around verified commercial intent, tailored tracking, and measurable business outcomes.
Need guidance choosing the right strategy?
We evaluate your website, local search visibility, and current advertising to recommend practical priorities.